Terms of service

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Terms of use


  1. General Provisions
  • The company Turistika.cz, Ltd. (hereinafter referred to as the "operator") is the operator of the internet servers Akce.cz, Filmy.cz, Internet.cz, Livetouring.com, Rozhovory.cz, Turistika.cz, Primavikend.cz, Spoluhraci.cz , Sportovci.cz. Is authorized to provide space for advertising on individual websites of media portfolio according to the valid tender.
  • The Advertiser of the advertising campaign (hereinafter referred to as the "advertiser") is a physical or legal entity, ordering advertising on the website from the media portfolio Turistika.cz, Ltd.


  1. Conclusion of the advertising contract for the publication of advertising
  • Advertising is accepted solely on the basis of the order confirmed by the advertiser and the operator or on the basis of a concluded contract.
  • The advertiser delivers the order in writing to the address of the operator by e-mail or mail and the operator confirms it within 48 hours by e-mail.
  • The contract is concluded by confirmation of the written order by the operator.


  1. Advertising documentation
  • The timely and correct delivery of the documents to the sales department is the responsibility of the advertiser of the advertising campaign.
  • All advertising material and other specifications of the order must be provided by the adveriser at least 3 working days before the start of the campaign.
  • All material for a change in the advertising campaign must be provided by the advertiser at least one working day before the date of change, otherwise the operator is not responsible for the timely change which will be processed at the earliest possible date.


Recommended standards of the advertising formats

  • Documents describing the recommendations and standards in the field of advertising formats are available on the website Sdruzeni pro internetovou reklamu.


 Specifications of the advertising format VIDEO ROUTE

  • The aim of this service is to shoot the route (walking, cycling, boat, etc.) witha a videocamera and GPS sensor. This is a video, which is connected with a map and a text field, which displays the attractions in the surrounding area with an active link to the individual website, elevation profile, video and a map with an interactive point which shows the location on the map from which the video image is displayed.
  • Music, video footage of other landmarks, etc. are not part of the video unless the client requests it in writing in advance!


  1. Publishing conditions
  • If the exact date of the advertising campaign has not been agreed, advertisement will be published at the earliest possible date.
  • If the advertiser orders the advertisement with the dimensions which do not comply with the standard dimensions of advertising on the server, the advertisement will be adjusted to the closest possible dimensions and thus also confirmed and newly calculated.


  1. The right to refuse the advertisement
  • The operator reserves the right to refuse publication of the advertisement due to inappropriate content, origin or form, and if it is inconsistent with the laws, regulations, good morals and customs, or is contrary to the interests or could damage the reputation of the operator.
  • The operator is obliged to report this fact to the adversiser and is not obliged to give reasons for the refusal.
  • The operator has the right not to accept an advertising order from the advertiser who owes for previously published advertisements or to suspend the fulfillment until the amount due has been payed.


  1. Financial conditions
  • The price is calculated according to the valid price list which is an integral part of the Terms and Conditions. The prices do not include VAT, which is charged under the current law on value added tax.


Invoicing and Payment Terms

  • Tax documents (invoices) are issued by agreement with the client, commonly on the day of the launch of the advertising campaign (earlier invoicing is possible on the basis of previous agreement between the advertiser and the operator).
  • If the campaign runs for several months, partial invoices are issued at the end of each month on the pro rata portion of the campaign (unless otherwise agreed).
  • The usual due date of the invoices is within 14 days. In case of delay of the payment is the operator entitled to charge the advertiser penalties amounting to 0.05% of the outstanding amount for each day of the delay.
  • In justified cases (especially with new clients) is the operator entitled to request a deposit payment or payment in advance. The appropriate amount must be credited to the account of the operator on the day of the launch of the campaign at the latest. In the event that the payment is not made, the operator is not obliged to carry out the campaign.


Cancellation fees


  • In the event that the ordered campaign is canceled for any reason, the operator reserves the right to charge a cancellation fee of 50%.
  • In the event that a campaign which is already underway is canceled, the operator reserves the right to charge a cancellation fee of 100% of the price of the order.


  1. Statistics
  • A statistic is automatically generated to each campaign, with a free access for the advertiser. The statistic contains data on the number of impressions per day, the number of clicks on the banner, in the case of a PR article and a non-banner campaigns only displays of the advertising is monitored by the operator. For the purpose of potential complaints only the value of the number of impressions is binding.
  • The advertiser will also receive an evaluation at the end of the campaign. A "screenshot" of the ordered formats can be sent to the advertiser upon request.


  1. Complaints
  • A complaint about advertising can be done in writing within 5 working days of the end of the campaign.
  • The advertiser is entitled to a discount or a substitute publication in case of a faulty publishing of the advertisement by the operator (incorrect input of the URL, a swap of advertisements). Discount is always given at the extent to which the purpose of the advertisement was limited.


  1. Final Provisions
  • Special or atypical commercial projects outside the price list conditions are always implement after the agreement and for the negotiated price.
  • The operator is not responsible for the veracity of the information contained in the advertisement and the advertisement published in accordance with these terms and conditions.
  • These terms and conditions form an integral part of the price list. The deviation of the above conditions can be done by a written agreement.


  1. Order Form

Technical documents

  • Banner at the correct size (connection to our services)
  • URL (the address, where the clicks on the Banner are going to aim, in the form http: //)
  • alt text
  • text + 3 photos for the PR article


Invoice information

  • Identification
  • Tax
  • invoicing address
  • postal address if it is different from the invoicing address


Advertiser contact

  • contact person
  • telephone, fax, e-mail


Advertising Specifications

  • marking of the campaign
  • advertising position / format
  • term
  • campaign volume
  • net price + or a discount for the campaign, where entitled


Material for the Video Route

  • Name of the route
  • Description of the route
  • GPX file or the route drawn on the map
  • POI information (title, description, url photos, GPS locations)


11. Cookies

We use cookies and comparable technologies (collectively, the "Tools") on this website, which are offered either by us or by third parties.

In the case of cookies, these are small text files that are stored on your device via a browser. Cookies are not used to run programs or download viruses to your computer. Comparable technologies are mainly Web Storage (Local / Session Storage), fingerprints, tags or pixels. Some cookies remain on your computer for a certain period of time and allow us to recognize your computer on your next visit (permanent cookies). Our partners are not allowed to collect, process or use data via cookies via our website.

Most browsers accept cookies and comparable technologies by default. However, you can usually adjust your browser settings so that cookies or comparable technologies are rejected or saved only with your prior consent. You can also approve or disable temporary or saved cookies in the security settings. If you deactivate cookies, you may not have some functions available on our website, some websites may not be displayed correctly and possibly. Not all of our offers may work flawlessly. In order to be able to use our website fully, for example, temporary cookies must be enabled. The data stored in our cookies are not linked to your personal data (name, address, etc.). We will not link the data stored in our cookies to your personal data (name, address, etc.) without your express consent.

You can delete the set cookies at any time by opening the relevant menu item in your internet browser or by deleting the cookies on your hard drive. See your browser's help menu for details. Session cookies will be deleted again after leaving the website and are used here only to enable user-friendly navigation on the website and to load content and to record statistical data.

Data protection settings

When you visit any website, it is likely that the site will retrieve or store information on your browser, usually in the form of cookies. This can be information about you, your preferences and the device you use. This is mostly used to improve the site to work as you expect. As a rule, information does not identify you as an individual, but overall can help adapt the environment to your needs. We respect your right to privacy, so you may decide not to accept certain cookies.

Necessary tools

The necessary tools are used to enable the operation of the basic functions of our website, such as the shopping cart or logging in to your customer account. We cannot provide our website services without the necessary tools.

CookiePanel Hukot.net 1 year HTTP Cookie It records information about the stated consent
CookiePanelID Hukot.net 1 year HTTP cookie It records information about the stated consent
locale livetouring.com 3 months 7 days 23 hours HTTP cookie  
resolution livetouring.com session HTTP cookie This is a cookie used to collect the horizontal value of a visitor's screen resolution. Helps optimize site views for users.
__cf_bm mgid.com 30 minutes HTTP cookie This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
OAVARS[ac1232f3] porovname.cz session HTTP cookie  
__mglb mgid.com 15 minutes HTTP cookie  

Analytical tools

Analytical tools are used to collect statistical data and analyze user behavior, for which access data is evaluated during your visit. For example, we analyze the search terms you enter, the frequency with which a page is viewed, or the use of certain page features. With this review, we can optimize our website and improve your user experience.

_ga google.com 2 years HTTP cookie Used to distinguish users.
_gid google.com 24 hours HTTP cookie Used to distinguish users.
_gat google.com 1 minute HTTP cookie This cookie is installed by Google Universal Analytics to reduce the frequency of requests and thus collect data on high-traffic sites.
__gads google.com 1 year 24 days HTTP cookie The __gads cookie set by Google is stored under the DoubleClick domain and tracks how many times users have seen the ad, measured the success of the campaign, and calculated its earnings. This cookie can only be read from the domain in which it is set and will not track any data when browsing other sites.

Marketing tools

Marketing tools are used to provide personalized ads or to recommend interesting products using user profiles. Access data is evaluated for the purpose of displaying ads on our website, and ads from other providers that correspond to your relevant needs and wishes. To make this possible, we also use "retargeting" and measure the level of success (conversion) of our advertising campaigns. Marketing tools include social media sign-in, social networking plug-ins, and integrated external media such as videos, maps, or rating systems.

OAID porovname.cz 1 year HTTP cookie  
IDE doubleclick.net 1 year 24 days HTTP cookie The Google DoubleClick IDE cookie is used to store information about how a user uses the website to present relevant ads and user profile.
MarketGidStorage livetouring.com session HTTP cookie This cookie is used to set a unique visitor ID, which helps third-party advertisers target relevant ads to visitors. This option is provided by third-party ad centers, which provide advertisers with real-time bids.
muidn mgid.com 16 years 19 hours HTTP cookie This cookie is used to set a unique visitor ID. This helps third-party advertisers provide relevant advertising to the visitor.
test_cookie doubleclick.net 15 minutes HTTP cookie Used to distinguish whether the browser uses cookies

You can remove or modify the consent to the use of cookies by clicking on the buttons



Terms and conditions are valid as of 1. 1. 2015




Contact for the operator

  • obchod@turistika.cz
  • also see section Contact Us




Turistika.cz, Ltd.

Národní 28, 110 00 Praha 1

ID: 27065227 VAT: CZ27065227

 Tel: +420 495 077 221

 Banking connection: